Living Naturally — A Way of Life

These days everyone is making a greater effort to conserve the planet’s resources. Words like carbon footprint, sustainability, and Green have become common place. We are all taking a closer look at how our day-to-day activities affect the resources we leave for future generations. Watkins has been a pioneer in living naturally and we want to share with you what Living Naturally means to Watkins and more importantly what it means to you.






So what is Living Naturally to Watkins?
A way of life. Watkins is striving to be the most trusted natural products company and Living Naturally speaks to all of Watkins product categories. From sourcing raw materials, to manufacturing, and delivery, Watkins is working toward sustainability in every aspect of our business!



What is it to our Associates and Customers?

Living Naturally means each of our customers can expect consistent products and service at an affordable price, all with the sustainability of our planet’s resources in mind.



With internal expertise, we can assure you that Watkins natural products have been developed, manufactured and delivered to you with dedication to environmental sustainability. We have taken the burden off your shoulders so that you can make an anxiety free purchase since Watkins natural products are made in a socially and environmentally responsible manner.



Watkins has been a pioneer in natural living, utilizing the finest natural ingredients since 1868. We continue our commitment to you and the environment by implementing processes that reduce waste and conserve energy.



Watkins promise is to continue our Living Naturally philosophy for generations to come.


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Providing Natural Skin Care
For 140 years, Watkins Incorporated has been America’s pioneer in natural living, utilizing the finest natural ingredients in our products. To this day, Watkins adheres strictly to the same quality standards set forth by company founder, J.R. Watkins. Through our natural personal care, Watkins continues to provide products that are good for the earth, good for others and good for you. Wholesome and refreshing - Watkins is never “doctored up” like some big city factory products.



Watkins has seen great success and growth with the existing J.R. Watkins Apothecary line of natural-based personal care. We continue to evolve our brand based on our consumer’s needs and corporate goals for environmentally friendly and sustainable products. New in 2008, Watkins launches J.R. Watkins Natural Apothecary – a complete line of head to toe personal care including lotions, body creams, body oils, lip care and travel kits.



We are dedicated to providing personal care that is truly natural. Our formulas are 95% natural and above, with many at 99% natural and higher. Using renewable, plentiful ingredients from mother earth, we offer a luxurious line of personal care for every day use, free of synthetic or irritating chemicals. And as always, our products are never tested on animals.



To continue providing options to meet consumer demand for more natural, clean, healthy products, our goal is to take our current knowledge and history of natural to an even higher level.



NEW - J.R. Watkins Natural Apothecary



Brand Commitments:

· 95% Natural and above

· Sodium Lauryl Sulfate Free

· Sodium Laureth Sulfate Free

· Paraben Free

· Phthalate Free

· Mineral Oil, Petrolatum free

· Dye Free



Free Yourself with J.R. Watkins Natural Apothecary Freedom Code:
Sulfates
Chemical Sunscreens
Petro Chemicals
Glycols
Parabens
Phthalates
DEA/TEA-synthetic stabilizers
Formaldehyde Donors
1,4 Dioxane
Polymers
Acrylates
Carbomer
PVP
Chemical Preservatives
Silicones
Quats
Talc




Please Note: All Watkins products are packaged in BPA (Bisphenol A) free plastic containers.


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Providing Natural Home Care
Everyday choices effect the health of our families and our environment. Household products are one of the largest contributors of health problems in our homes. Cleaners containing ammonia, chlorine and other chemical ingredients have been known to cause respiratory irritation. In North America, one in three people suffer from allergies, asthma, sinusitis or bronchitis.*



Going back as far as the 1920's with our Shredsope line, Watkins as been developing cleaning solutions for the home. Clearly, we're not strangers to household chores!

Today, the new J.R. Watkins Natural Cleaning Products feature non-toxic plant-based formulas that are both biodegradable and phosphate free. These ultra concentrated cleaners are naturally derived so they are easy on the environment, your home and your loved ones.



* US National Center for Health Statistics





Free Yourself with J.R. Watkins Natural Home Care Freedom Code:
Ammonia Free
Animal Ingredient Free
Benzene Free
Biodegradable
Boron Free
Butyl/Ethyl Cellosolve Free
Bleach Free
Diethylene Ether Free
Dye Free
Formaldehyde Free
Isopropanol Free
Kerosene Free
Mineral Spirit Free
Non-toxic
Paraben Free
Petrochemical Free
Phosphate Free
Phosphoric Acid Free
Propylene Glycol Free
Sodium Lauryl Sulfate Free
Sulfuric Acid Free




Please Note: All Watkins products are packaged in BPA (Bisphenol A) free plastic containers.